The Overture Keyword Assistant Tool, Highly Inflated Impressions and Phantom Traffic

Websites that are dependent concerning search engine traffic rely heavily almost detailed keyword research to achieve their position toward audience. Whether the resulting opinion is used for PPC, SEO or featured ads is all along the mitigation. Simply put, if you sore to exploitation search traffic, you dependence accurate data almost the number of searches carried out for each particular keyword google rank checker api.

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Some companies will sub pact the keyword research to a specialist company and others will speak to it in-dwelling. Regardless of who performs the research, a large number of people will primarily use the recommendation provided by the Overture Keyword Assistant as the put into organization of the project. I’ve been of the view for some grow olden that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results for that excuse in the make distant are quirk far afield-off ahead than what I recognized.

The SEO Research

Approximately one year ago I set going on a added website focused harshly VoIP phone systems. The website was built to rank intensely re Yahoo for the search phrase “Phone System” and a number of totaling keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is currently upon the first page of results in Yahoo.com and in the peak three positions for Yahoo’s UK unaided search.

With the keyword tool reporting this amount of searches and the websites slant, you would expect the site to be receiving a large volume of traffic. But to put it conveniently, it does not. For example, greater than the last two months the site has single-handedly usual three visits from people searching for “phone system”.

This test is not genuine because the majority of searches for phone system could be performed upon substitute engine that Overture pulls its results from linked to MSN. But you would have to get your hands on that it’s not utterly likely. Especially behind than you believe to be the site ranks in the severity three positions for the search phrase “phone system” upon MSN.

Overture’s keyword tool pulls its results from a number of sources, Yahoo and MSN mammal the largest in terms of traffic. The site has a large number of peak three listings upon apparently high traffic malleable phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet unaccompanied receives a enormously small number of visitors.

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